today's topic : Creative and Profitable Ways to Use Autoreponders

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An interested visitor who has been strolling through yoursite has finally come to just what she is looking for andis about to make a purchase. It's a sunny afternoon, andher cat, who happens to be sitting on the moss under thevisitor's large fifty-year-old snow-rose bonsai tree,suddenly jumps down, and the priceless tree topples over.
In the blink of an eye, your visitor exits your site, andyour sale is dust - unless you have had the foresight toutilize an autoresponder that has captured her emailaddress. If you have installed an autoresponder, you canthen follow-up with her, and in all probability, make thesale when the poor woman has finished repotting herprecious bonsai.
Autoresponders are remarkable, versatile programs that doso much more than just automatically answer your email.Here are a few ideas that will help you to creatively andproductively use your autoresponder to transform the casualvisitor into a profitable customer. Use your autoresponderto:
1. Publish a newsletter. Certain quality autoresponderswill manage subscriptions and follow-up with interestedprospects. Your newsletter can keep your visitors informedabout your services or products, while building yourreputation as a credible expert in your particularbusiness.
2. Publish a newsletter only for your affiliates. Informthem of current sales you are running and of promotionalmaterial that your affiliates can use themselves toincrease their commissions. Include tips, advice, andtechniques that your affiliates can use to successfully goout and promote your business.
3. Write reviews. Cover books, software, music, e-books,movies, etc., and put each review in an autoresponder.Review your affiliate programs, using a link to youraffiliate's page in your autoresponder.
4. Distribute your articles. Writing and distributingtargeted articles is a powerful tool to build your businesscredibility, bring traffic to your site, and increase yoursales potential. If your articles contain valuableinformation, many editors will print what is known as aresource box for you. A resource box contains your bio anda brief description of your service or product. It can alsocontain your autoresponder address. Let's say you'vewritten fifty articles. Put them on separate autoresponderaccounts and create a master list that contains the titlesof each article, the autoresponder address, and a briefabstract. Then promote your master list. Additionally,include your publishing guidelines so your affiliates canadd their articles to your list, increasing the number ofwriters who are represented in your article list.
5. Create mailing lists. Inform subscribers to yourarticles when you've written new ones that they may want topublish in their own newsletter or website.
6. Automate your sales process. Use an ad to insurerepeated exposure of your message, which has been proven toeffectively increase sales. In your ad, put yourautoresponder address where a visitor will be exposed tonumerous marketing materials. This multiplies the chancesof converting visitors into customers. For example, ifyou're selling a particular product, put testimonials abouthow spectacular it is on your autoresponder, and add adetailed, enticing description of your product.
7. Distribute advertising. Let's say you sell advertisingon your website or in your newsletter or e-zine. Set yourautoresponder to send the information about rates and howto place an ad automatically to all prospects' emailaddresses. Then have your autoresponder follow-up. It canalso send notification of any special deals you arecurrently offering.